Thursday, 21 November 2013

OUGD504 Lecture Notes: Globalisation, Sustainability and The Media

OUGD504
LECTURE NOTES
GLOBALISATION, 
SUSTAINABILITY
AND THE MEDIA

DEFINITIONS OF GLOBALISATION

SOCIALIST
the process of transformation of local of regional phenomena in to the global ones. it can be described as a process by which the people of the world are unified into a single society and function together. this process is a combination of economics technology, socioculture and political forces

CAPITALISM
the elimination of state enforced restrictions on exchanges across borders and the increasingly integrated and complex global 

GLOBALISATION

CULTURAL GLOBALISATION


American sociologist George Ritzer coined the term 'McDonaldization' to describe the wide ranging socioculture process by which the principles of the fast food restaurant are coming to dominate more and more sectors of american society as well as the rest of the world.

MARSHALL MCLUHAN

Today after more than a century of electric technology, we have extended our central nervous system in a global embrace, abolishing both space and time as far as our planet is concerned (1964: p.3)

Rapidity of communication echoes

(1964: p.5)

Global village


JIHAD MCWORLD


CENTRIPETAL FORCES- bringing the world together in a uniform global society.
CENTRIFUGAL FORCES- tearing the world apart in tribal wars.

PROBLEMS OF GLOBALISATION

SOVEREIGNTY
Challenges the idea of the nation-state

ACCOUNTABILITY
Transnational forces and organisation: Who controls them?

IDENTITY
Who are we? Nation, group, community.

manfred B steger globalization: a very short introduction page 70


Does globalization make people around the world more alike or more different? This is the question most frequently raised in discussions on the subject of cultural globalization.A group of commentators we might call 'pessimistic hyperglobalizers' argue in favour of the former. They suggest that we are not moving towards a cultural rainbow that reflects the diversity of the world's existing cultures. Rather, we are witnessing the rise of an increasingly homogenized popular culture underwritten by a Western 'culture industry' based in New York, Hollywood, London, and Milan. As evidence for their interpretation, these commentators point to Amazonian Indians wearing Nike training shoes, denizens of the Southern Sahara purchasing Texaco baseball caps, and Palestinian

RIGGING THE FREE MARKET

Media conglomerates operate as oligopolies

US MEDIA POWER CAN BE THOUGHT AS A NEW FORM OF IMPERIALISM

Local cultures destroyed in this process and new forms of cultural depend

Big brother- western ideas sold and repackaged to different cultures all over the world. e.g. Big boss and big brother Africa.

Biggest growth industry in india is skin lighting cream, affected by images of the western ideal.

CHOMSKY AND HERMAN (1988)
MANUFACTURING CONSENT

Entire media system can be thought if as propaganda for the western way of life

5 BASIC FUNCTIONS OF THE NEWS

OWNERSHIP
Rupert Murdoch, selected media interests
  • News of the world
  • The Sun
  • The Sunday Times
  • The Times
  • NY post
  • BskyC
  • Fox TV
The Sun has a measurable social effect, helping parties get elected.

SOURCING 
Things that are reported are only what is allowed to be reported

FUNDING

FLAK

US bases global climate coalition GCC

Al Gore an inconvenient truth


Wednesday, 20 November 2013

OUGD504 Design for web: Content research

OUGD504
DESIGN FOR WEB
CONTENT RESEARCH

The images for my website should be challenging and controversial, but not so harrowing that they turn people away from my website.












The Deepwater Horizon oil spill (also referred to as the BP oil spill, the BP oil disaster, the Gulf of Mexico oil spill, and the Macondo blowout) began on 20 April 2010 in the Gulf of Mexico on the BP-operated Macondo Prospect. It claimed eleven lives and is considered the largest accidental marine oil spill in the history of the petroleum industry, an estimated 8% to 31% larger in volume than the previously largest, the Ixtoc I oil spill. Following the explosion and sinking of the Deepwater Horizon oilrig, a sea-floor oil gusher flowed for 87 days, until it was capped on 15 July 2010. The total discharge has been estimated at 4.9 million barrels (210 million US gal; 780,000 m3). After several failed efforts to contain the flow, the well was declared sealed on 19 September 2010. Some reports indicate the well site continues to leak.
Numerous investigations explored the causes of the explosion and record-setting spill. Notably, the U.S. government's September 2011 report pointed to defective cement on the well, faulting mostly BP, but also rig operator Transocean and contractor Halliburton. Earlier in 2011, a White House commission likewise blamed BP and its partners for a series of cost-cutting decisions and an insufficient safety system, but also concluded that the spill resulted from "systemic" root causes and "absent significant reform in both industry practices and government policies, might well recur".
We believe that BP's assets must be siezed. Help stop these monsters by signing our petition to seize BP.

The 2010 Deepwater Horizon oil spill in the Gulf of Mexico has been described as the worst environmental disaster in the United States, releasing about 4.9 million barrels of crude oil making it the largest accidental marine oil spill. The spill has affect many people around the world. Fishermen’s trades have been ruined as well as the havoc and devastation it has cause to much of the wildlife. Many people have become sick from eating contaminated seafood. Beautiful white beaches have been plagued with dead sealife and thick oily deposits, directly affecting some of the most exclusive and beautiful holiday destinations in the world. The oil spill was called the "worst environmental disaster the US has faced" by White House energy adviser Carol Browner. The spill was by far the largest in US history, almost 20 times greater than the usual estimate of the Exxon Valdez oil spill. Factors such as petroleum toxicity, oxygen depletion and the use of Corexit are expected to be the main causes of damage.
Three years after the oil spill, the residual effects are still apparent, with tar balls still found on the Mississippi coast, as well as an oil sheen along a coastal marsh, and erosion on an island in Barataria Bay sped up by the death of mangrove trees and marsh grass. On going efforts are still under way to clear the area and preserve the natural habitat.

The Gulf of Mexico oil spill relief is for seizure of assets to provide relief. The amount seized can be assessed by an agency determination, updated on an ongoing basis, of current known damage estimates. Because damages occur over time, asset seizure and set-aside can be done over time. Whether the seizure or assessment has the result of impairing BP’s operations depends, ultimately, on the damage it has caused. Given BP’s capitalisation, assets and revenue-producing abilities, it is not a foregone conclusion that its operations would be dissolved or sold or even impaired. It is imperative that the government seize BP’s assets now for their criminal negligence and begin providing immediate relief for the immense suffering and harm they have caused. THE TIME FOR ACTION IS NOW.                            

Monday, 18 November 2013

OUGD504 Design for print: GF smith Lecture

OUGD504
DESIGN FOR PRINT
GF SMITH LECTURE

GF Smith is a paper mill company sourced around the world inspiring people through print. It is an independant British company that has been providing paper. It has a distinctive and advanced paper and is well respected.



Think about the project and paper before print.

Specifications.

  • Business cards
  • Letterheads: a good form of contacting people, it's personal.
  • Packaging: nice material and print techniques
  • Brochures
  • Envelopes
  • Plus more.

The companies flagship and most popular form of paper and colour to clients. The mills are based in Kendall.





2. Smooths

The GFSmith portfolio is built on an exclusive collection of high quality smooth papers. These ranges represent our chief ambition to provide designers and printers with the best print performance on an uncoated sheet. Where certain coatings have been introduced, the tactile integrity of the sheet is maintained.

All of our Smooth papers are available in a range of weights and are primarily designed for text, cover and stationery applications. Every one is guaranteed for certain digital processes, and many carry environmental accreditations. We make matching envelopes and provide cut-to-size sheets in most cases.



3. Textures

Texture adds another dimension to paper. Our exclusive selection of textured ranges includes traditional felt-marked papers, antique finishes, embossed textures, deckle-edged papers and papers containing fibres or other visual ingredients.

Many of these papers are guaranteed for digital printing and carry environmental accreditations. We also make matching envelopes and provide cut-to-size sheets in most cases.



Our diverse range of speciality stocks is an exclusive collection of some of the world's most innovative print substrates. These inspiring materials offer limitless creative possibilities.

A number of these materials are guaranteed for digital use and are either recycled or carry environmental accreditations. We make matching envelopes and provide cut-to-size sheets in most cases.


Orders

The minimum order is 25 sheets of any item.
The minimum order is 200 envelopes. All hand made.
You can send a packaging format to the company and it will make a mock up sample to send.

Contacts
  • GFsmith.com
  • Colour plan papers
  • @gfsmithpaper
  • @scharf_10

Thursday, 14 November 2013

OUGD501: Design context lecture notes- Ethics





Republished by ad busters, advocates abolition of the consumerism culture. 

We, the undersigned, are graphic designers, art directors and visual communicators who have been raised in a world in which the techniques and apparatus of advertising have persistently been presented to us as the most lucrative, effective and desirable use of our talents. Many design teachers and mentors promote this belief; the market rewards it; a tide of books and publications reinforces it.


Encouraged in this direction, designers then apply their skill and imagination to sell dog biscuits, designer coffee, diamonds, detergents, hair gel, cigarettes, credit cards, sneakers, butt toners, light beer and heavy-duty recreational vehicles. Commercial work has always paid the bills, but many graphic designers have now let it become, in large measure, what graphic designers do. This, in turn, is how the world perceives design. The profession’s time and energy is used up manufacturing demand for things that are inessential at best.

Many of us have grown increasingly uncomfortable with this view of design. Designers who devote their efforts primarily to advertising, marketing and brand development are supporting, and implicitly endorsing, a mental environment so saturated with commercial messages that it is changing the very way citizen-consumers speak, think, feel, respond and interact

There are pursuits more worthy of our problem-solving skills. Unprecedented environmental, social and cultural crises demand our attention. Many cultural interventions, social marketing campaigns, books, magazines, exhibitions, educational tools, television programmes, films, charitable causes and other information design projects urgently require our expertise and help.

We propose a reversal of priorities in favour of more useful, lasting and democratic forms of communication – a mindshift away from product marketing and toward the exploration and production of a new kind of meaning. The scope of debate is shrinking; it must expand. Consumerism is running uncontested; it must be challenged by other perspectives expressed, in part, through the visual languages and resources of design.

CULTURE JAMMING









In 1964, 22 visual communicators signed the original call for our skills to be put to worthwhile use. With the explosive growth of global commercial culture, their message has only grown more urgent. Today, we renew their manifesto in expectation that no more decades will pass before it is taken to heart.



“A meme (rhymes with dream) is a unit of information (a catchphrase, a concept, a tune, a belief) that leaps from brain to brain to brain. Memes compete with one another for replication, and are passed down through a population much the same way genes pass through a species. Potent memes can change minds, alter behavior, catalyze collective mindshifts, and transform cultures. Which is why meme warfare has become the geopolitical battle of our information age. Whoever has the memes has the power.”



Culture Jamming / Meme Warfare
Adbusters & Kalle Lasn


VICTOR PAPANEK




‘Most things are designed not for the needs of the people but for the needs of manufacturers to sell to people’ (Papanek, 1983:46)







Wednesday, 13 November 2013

OUGD504 Design for print: Sydney Beaumont's stock research

OUGD504
DESIGN FOR PRINT
SYDNEY BEAUMONT VISIT

Me and some of my peers decided to visit Sydney Beaumont's to do some stock research. We realised when they got there they were more based for advertising and big company projects rather than stocking for businesses and university students. This has taught me that in future I should research further in to the company before visiting, although this wasn't a productive visit in terms of choosing stock for my final piece it was interesting to visit, and could come in useful in the future.

They sold stock in huge rolls and big sheets. A lot of the stock was self adhesive which isn't what any of us need for this specific brief but its good to know where to get this from for the future. There stock came in a lot of sizes and a wide range of colours and it also sold fluorescent stock..


We also found a section that did gold bronze and silver foiling and paper.
This was the fluorescent coloured card it also was available to buy in rolls.
 
I asked if i could take some samples away they gave me to colour stock samples they said on the samples that the specific stock types were good for big advertising also they gave me a sheet with gold silver and fluorescent stock which also said for more decorative purposes and for vinyls.


Although the visit wasn't productive in terms of choosing stock for my publication it was useful to find out about different types of stock and their uses.

Sunday, 10 November 2013

OUGD501 Design Context: Study task 4 The Gaze

OUGD501
DESIGN CONTEXT
STUDY TASK 4
THE GAZE

In this essay I will analyse gender and the way in which females are represented in the media through the gaze. I will use extracts of Roslins Corwards ‘The Look’ to support my arguments.





For this task I looked at the perfume advert for Calvin Klein promoting the fragrance 'Secret Obsession'. Firstly the name of the perfume adds to the connotations of sexual desires and fantasies. The advert depicts a nude woman sprawled on a bed, with tousled messy hair. Although the primary purpose of this advert is to sell perfume to women it is important to remember that it was created in a male dominated profession. 'Men also create visual media, the film and television industries are dominated by men, as is the advertising industry. The photographic profession is no less a bastion of the values of male professionalism' In this sense the advert was created as an investigation of the women's body, a way of men circulating images of their ideal woman. Therefore the image was created by men, for their own benefit.

In the second photo the model is looking directly in to the camera 'Women in the flesh often feel embarrassed, irritated or downright angered by men's persistent gaze but not wanting to risk male attention turning to male aggression, women avert their eyes and hurry on their way. Those women on billboards, though; they look back. Those fantasy women stare off the walls with a look of urgent availability.' The advert is a clear example of this 'urgent availability' inviting the male audience to dip in to their sexual fantasies with this ideal woman.

The advert plays with the idea of sexual fantasies being greater than reality. 'Perhaps sex-at-a-distance is the only complete secure relation which men can have with a woman. Perhaps other forms of contact are too unsettling.' The image above is overtly sexual, the arch of the woman's back eventuate her curves and her ruffled hair makes her seem wild. The fact her eyes are closed add a voyeuristic nature to the image, creating an obsessive distancing of women, allowing the male audience to take sexual pleasure from looking at, rather than being close to a particular object of desire. It allows the male voyeur to feel in control, what ever is going on in the image the male can determine his own meaning for what he sees.

The way in which this advert appeals to females is to create an inferiority between the model and the female audience. 'Advertising in this society builds precisely on the creation of an anxiety to the effect that, unless we measure up, we will not be loved.' The advert makes the female audience feel inadequate, promoting the message that if the woman doesn't buy this product, they won't live up to the sexual fantasies of men.






Thursday, 7 November 2013

OUGD501 Lecture notes: Cities and films


OUGD501
LECTURE NOTES
CITIES AND FILMS



Here is new york, a democracy of photography in New York 9/11 attacks taken by both professional and amateur photographers.

LECTURE OUTCOMES
  • The city in Modernism
  • The beginnings of an urban sociology
  • The city as public and private space
  • The city in Postmodernism
  • The relation of the individual to the crowd in the city
GEORGE SIMMEL (1895-1918)


  • German sociologist 
  • Writes Metropolis and Mental Life in 1903 
  • Influences critical theory of the Frankfurt School thinkers eg: Walter Benjamin, Kracauer, Adorno and Horkheimer
DRESDEN EXHIBITION 1903


  • Simmel is asked to lecture on the role of intellectual life in the city but instead reverses the idea and writes about the effect of the city on the individual 
  • (Herbert Bayer Lonely Metropolitan 1932)
  • Follows the Berlin Trade exhibition of 1896
  • Herbert Bayer Lonely Metropolitan 1932
  • Freuds New Introductory Lectures in Psychoanalysis 1932
URBAN SOCIOLIGY
LEWIS HINE 1932

The resistance of the individual to being levelled, swallowed up in the social-technological mechanism.
Georg Simmel The Metropolis and Mental Life 1903

ARCHITECT LOUIS SULLIVAN 1856-1924




  • Creator of the modern skyscraper, 
  • An influential architect and critic of the Chicago School 
  • Mentor to Frank Lloyd Wright, 
  • Guaranty Building was built in 1894 by Adler & Sullivan in Buffalo NY
  • Coined the phrase, in 1896, in his article The Tall Office Building Artistically Considered. Here Sullivan actually said 'form ever follows function’
  • He and Adler divided the building into four zones. The basement was the mechanical and utility area. Since this level was below ground, it did not show on the face of the building. The next zone was the ground-floor zone which was the public areas for street-facing shops, public entrances and lobbies. The third zone was the office floors with identical office cells clustered around the central elevator shafts. The final zone was the terminating zone, consisting of elevator equipment, utilities and a few offices.
  • The supporting steel structure of the building was embellished with terra cotta blocks. Different styles of block delineated the three visible zones of the building. Sullivan was quoted as saying, "It must be every inch a proud and soaring thing, rising in sheer exultation that from bottom to top it is a unit without a single dissenting line.
  • Sullivan’s ornament is unmistakably original, but it is not without precedents in the contemporary tradition of the English Arts and Crafts movement. “The numerous parallels between Sullivan’s ornament and the architectural decoration of Furness make it clear that Sullivan’s ornament came directly from Furness and, through him, from earlier ornament by English architects.” (Sprague 1979)
CHARLES SCHEELER
FORD MOTOR COMPANIES PLANT AT RIVER ROUGE, DETROIT 1927



Episode looks at the work of artist/photographer
on the occasion of the introduction of the new Ford Model A. Sheeler was commissioned to photograph the plant in Dearborn, Michigan as part of a larger $1.3 million advertising campaign.

FORDISM: MERCHANDISED LABOUR RELATIONS


Coined by Antonio Gramsci in his essay "Americanism and Fordism” of 1934
"the eponymous manufacturing system designed to spew out standardized, low-cost goods and afford its workers decent enough wages to buy them” (De Grazia: 2005:4)
Production line
Sought to gain maximum productivity with minimum effort through repetitive mechanical action
Cycle of mass production and mass consumption- in this case cars

MODERN TIMES 1936 CHARLIE CHAPLIN


Wrote directed and starred in
Modern Times portrays Chaplin as a factory worker, employed on an assembly line. After being subjected to such indignities as being force-fed by a "modern" feeding machine and an accelerating assembly line where Chaplin screws nuts at an ever-increasing rate onto pieces of machinery, he suffers a mental breakdown that causes him to run amok throwing the factory into chaos.

'In handicrafts and manufacture, the workman makes use of a tool, in the factory, the machine makes use of him' (Marx cited in Adamson 2010 p75)

STOCK MARKET CRASH 1929


Factories close and unemployment goes up dramatically
Leads to “the Great Depression”
Margaret Bourke-White


MAN WITH A MOVIE CAMERA 1929


http://www.youtube.com/watch?v=00ZciIC4JPw

Russian silent documentary film, with no story and no actors, by Russian director Dziga Vertov, edited by his wife Elizaveta Svilova. Accompanied by live music originally many contemporary versions of the soundtrack have been recorded

his film is famous for the range of cinematic techniques Vertov invents, deploys or develops, such as double exposure, fast motion, slow motion, freeze frames, jump cuts, split screens, Dutch angles, extreme close-ups, tracking shots, footage played backwards, stop motion animations and a self-reflexive style (at one point it features a split screen tracking shot; the sides have opposite Dutch angles).

Vertov strove to create a futuristic city that would serve as a commentary on existing ideals in the Soviet world. This imagined city’s purpose was to awaken the Soviet citizen through truth and to ultimately bring about understanding and action. Celebrates industrialisation mechanisation transport communication. The camera has access to intimate moments bed/birth as well as public street life. World peopled by mannequins.


FLANEUR

The term flâneur comes from the French masculine noun flâneur—which has the basic meanings of "stroller", "lounger", "saunterer", "loafer"—which itself comes from the French verb flâner, which means "to stroll" 
Bourgeois  dilletante, a literary figure from 19th century france but developed during modernism by Benjamin

WALTER BENJAMIN

Adopts the concept of the urban observer as an analytical tool and as a lifestyle as seen in his writings
(Arcades Project, 1927–40), Benjamin’s final, incomplete book about Parisian city life in the 19th century
Berlin Chronicle/Berlin Childhood (memoirs)


PHOTOGRAPHER AS FLANEUR


SUSAN SONTAG ON PHOTOGRAPHY
The photographer is an armed version of the solitary walker reconnoitering, stalking, cruising the urban inferno, the voyeuristic stroller who discovers the city as a landscape of voluptuous extremes. Adept of the joys of watching, connoisseur of empathy, the flâneur finds the world 'picturesque.' (pg. 55) The flâneur's tendency toward detached but aesthetically attuned observation has brought the term into the literature of photography, particularly street photography. The street photographer is seen as one modern extension of the urban observer

DAIDO MORIYAMA 1970'S
SHINJUKU DISTRICT OF TOKYO



Drunken flaneur, americanisation of tokyo



Direct reference to Klein
Tate Modern: Exhibition

10 October 2012 – 20 January 2013



FLANEUSE

  • The Invisible Flâneuse. Women and the Literature of Modernity
  • Janet Wolff
  • Theory, Culture & Society November 1985 vol. 2 no. 3 37-46
The literature of modernity, describing the fleeting, anonymous, ephemeral encounters of life in the metropolis, mainly accounts for the experiences of men. It ignores the concomitant separation of public and private spheres from the mid-nineteenth century, and the increasing segregation of the sexes around that separation. The influential writings of Baudelaire, Simmel, Benjamin and, more recently, Richard Sennett and Marshall Berman, by equating the modern with the public, thus fail to describe women's experience of modernity. The central figure of the flâneur in the literature of modernity can only be male. What is required, therefore, is a feminist sociology of modernity to supplement these texts.

SUSAN BUCK MORSS

The Dialectics of Seeing: Walter Benjamin and the Arcades Project (Cambridge, Mass.)

Susan Buck-Morss, in this text suggests that the only figure a woman on the street can be is either a prostitute or a bag lady

  • Arbus/Hooper


Gives us the reflection that somethings happened here implication of darkness
 Women at counter smoking N.Y.C (1962) 

 AUTOMAT(1927)

SOPHIE CALLE SUITE VENITIENNE 1980 


‘For months I followed strangers in the street. For the pleasure of following them, not because they particularly interested me. I photographed them without their knowledge, took note of their movements, then finally lost sight of them and forgot them.

At the end of January 1980, on the streets of Paris, I followed a man whom I lost sight of a few minutes later in the crowd. That very evening, by chance, he was introduced to me at an opening. During the course of our conversation, he told me he was planning an imminent trip to Venice.’ Frieze magazine

VENICE

  • City as a labyrinth of streets and alleyways in which you can get lost but at the same time will always end up back where you begin 
  • Don’t look Now (1973) Nicholas Roeg
  • Couple go to Venice to recover after the loss of a child.  The woman is haunted by a figure in  a red cape that darts through the city.
  • Issues of memory. Grief Trauma
  • Plays with time
  • Mixed up identity
THE DETECTIVE 1980


  • Wants to provide photographic evidence of her existence
  • His photos and notes on her are displayed next to her photos and notes about him
  • Set in Paris
Detective (1980), consisted of Calle being followed for a day by a private detective, who had been hired (at Calle's request) by her mother. Calle proceeded to lead the unwitting detective around parts of Paris that were particularly important for her, thereby reversing the expected position of the observed subject. Such projects, with their suggestions of intimacy, also questioned the role of the spectator, with viewers often feeling a sense of unease as they became the unwitting collaborators in these violations of privacy. Moreover, the deliberately constructed and thus in one sense artificial nature of the documentary ‘evidence' used in Calle's work questioned the nature of all truths. Tate.org

CINDY SHERMAN UNTITLED FILM STILLS 1977-1980


  • Woman is lost, threatened by the street. Trapped- presence absence
  • Film noir stereotype


The shots of the WTC don’t look like the WTC unless you knew the towers well and could recognise the windows in the background. I wasn’t trying to make photos of Manhattan; I wanted the pictures to be mysterious and to look like unidentifiable locations. So I used types of building that looked as if they could be anywhere.


HERE IS NEW YORK BOOK/EXHIBITION


2001/1977

WEEGEE (ARTHUR FULIG)


Weegee worked in the Lower East Side of New York City as a press photographer during the 1930s and '40s, and he developed his signature style by following the city's emergency services and documenting their activity nickname,
a phonetic rendering of Ouija, because of his frequent, seemingly prescient arrivals at scenes only minutes after crimes, fires or other emergencies were reported to authorities
Originally from the Ukraine
Weegee developed his photographs in a homemade darkroom in the back of his car
In 1938, Fellig was the only New York newspaper reporter with a permit to have a portable police-band shortwave radio.