OUGD601 - Design development - Video Editing

OUGD601
DESIGN DEVELOPMENT
VIDEO EDITING

For the title sequence of the video i used an overlaying text on top of the footage that I filmed. I sped the footage up to strengthen the connotations of a fast paced city. I also made the footage black and white to make the video cohesive with the aesthetic of the magazine.

I used a variety of text and image to sell the message. The above show the text sequences. I used the same typography as the logo as it is bold, stands out and is readable.

I used a cross fade transition to make the video run smoothly and effortlessly. I think this works well and also adds more depth to the text based sections of the video.

I provided the audience with a snippet of the physical magazine and hands interacting with it. I think that this makes the video far more feasible and believable as a real product and will appeal more to the audience.

The final scene is an overlay of the magazine and the various links to online platforms. This shows how the independent magazine is utilising the internet in order to spread it's message. Alec Dudson said that social media was a key element to making the magazine more popular and in the public eye.

This is the final sequence. I used the instrumental song as it is modern and current. I also used this song as it has a good build up and gradual fades out too. I think i managed to combine the footage and music well.