Monday, 28 October 2013

OUGD501 Design Context: Identity

OUGD501
DESIGN CONTEXT
IDENTITY

Concepts of otherness in visual representation, the core concept when discussing identity.

IDENTITY CREATION:

What makes you you?
  • Environment
  • What you wear
  • Way you look
  • Education
  • Personality
  • Diet
  • Family
  • Class/society
  • Friends/socialisation
  • Age
  • Name
  • Religion
  • Money
  • Where you work
How do you assert your own identity?
  • Fashion
  • Music taste
  • Make up
  • Hair
  • Cars you drive
  • Mobile phones
  • Accent
  • Hobbies
  • Political views
  • Social interactions
  • Friends and who you associate with



Culture is the framework within which our identities are formed, expressed and regulated.

IDENTITY FORMATION
  • Process from psychoanalysis
  • Jacques LACAN
  • The 'Hommelette'
  • The 'Mirror Stage'
When you are born you don't have any idea that you are separate from your mother, you don't have any conception of your self being a separate being.

MIRROR STAGE

sense of self (subjectivity) built on:
  • an illusion of wholeness
  • receiving views from others
RESULT=OWN SUBJECTIVITY IS FRAGILE

CONSTRUCTING OF THE OTHER

Problems: relies on the assumption of opposition and radical otherness.

In the same way that we create our own identities-in opposition to what we are not-so does a society

IDENTIFICATION
  • Shores up unstable identities through the illusion of unity
  • Shared fashion, belief system,values




SUBTERRANEAN VALUES, MATZA 1961

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