DESIGN CONTEXT
IDENTITY
Concepts of otherness in visual representation, the core concept when discussing identity.
IDENTITY CREATION:
What makes you you?
- Environment
- What you wear
- Way you look
- Education
- Personality
- Diet
- Family
- Class/society
- Friends/socialisation
- Age
- Name
- Religion
- Money
- Where you work
- Fashion
- Music taste
- Make up
- Hair
- Cars you drive
- Mobile phones
- Accent
- Hobbies
- Political views
- Social interactions
- Friends and who you associate with
Culture is the framework within which our identities are formed, expressed and regulated.
IDENTITY FORMATION
- Process from psychoanalysis
- Jacques LACAN
- The 'Hommelette'
- The 'Mirror Stage'
When you are born you don't have any idea that you are separate from your mother, you don't have any conception of your self being a separate being.
MIRROR STAGE
sense of self (subjectivity) built on:
- an illusion of wholeness
- receiving views from others
RESULT=OWN SUBJECTIVITY IS FRAGILE
CONSTRUCTING OF THE OTHER
Problems: relies on the assumption of opposition and radical otherness.
In the same way that we create our own identities-in opposition to what we are not-so does a society
IDENTIFICATION
- Shores up unstable identities through the illusion of unity
- Shared fashion, belief system,values
SUBTERRANEAN VALUES, MATZA 1961
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