OUGD501 Design Context: Consumerism

OUGD501
DESIGN CONTEXT
CONSUMERISM

SUMMARY OF LECTURE:

• Manufactoring desire
• Desire=false need
• Social control vs freedom
• Stratification inequality
• Palliative
• Mass production- Advertising and branding
• Freud- Irrational desires and animal instincts
• Bernays- Public relations 
• Pleasure principle- made to think that our desires have been met and makes us temporarily docile.

Illusionary belief that people at the bottom of the social glass are not in that class e.g because they can own a big television.

P148-P151

• we all feel as though we have the right for the individual pursuit of happiness. But the existing social conditions make the individual feel powerless.