Saturday, 3 November 2012

OUGD401 Design Context: 5 examples of modernism and post modernism

MODERNISM:








One of the most famous examples of modernist design is the New York subway map. It is functional and clear It fulfils it's purpose with out any added embellishments or frills to detract from the functionality. The map is minimal and provides the minimum amount of information for the map to be usable. This map is clear example of 'Form follows function' As it is not designed for aesthetic value, but instead designed to be a useable clear map.



This poster is an example of Modernist design. It employs key skills such as hierarchy of text. The word 'fear' is the most obvious word on the page and draws your attention to the middle of the poster. The san serif typeface is also typical of this style of design. I think this example of Modernist design works well. It is clear and functional.


POST MODERNISM:



This piece of design by David Carson shows no regards to layout or structure. It is mostly illegible and the readability is poor. I find it hard to detract the message from this piece of design. It connotes a sense of disorganisation and randomness. I don't think this design is very strong at all.



The colour scheme of this magazine cover are garish, bright and contrasting. There is a number of different typefaces used and the whole design lacks clarity and rhythm. It is clear however from the loose layout that it is a magazine cover, So in that sense it is a functioning piece of design.




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