OUGD601 - Practical brief

BRIEF TITLE: 

Independent magazine concept

THE BRIEF:

Create the concept for a new independent magazine utilizing web and print to help promote it. Conjoin rules and lessons learnt from the written element to create synthesis between the 2 elements.

CONCEPT/PROPOSITION:

Focusing on the theme of human element, creating a magazine with a specialist theme, create the relevant platforms

BACKGROUND:

Bring in themes such as aura and other elements of the written element to create synthesis.

TARGET AUDIENCE:

Online backers and kickstarter users

TONE OF VOICE:

Informative and demonstrative 

CONSIDERATIONS:

What deliverables are most important?

What will persuade the audience to back the project?

DELIVERABLES:

Printed material – As reward for backing the campaign

Video – Important part of the campaign as it is the first thing the audience will see.

Screen presence – Utilizing the internet to promote and distribute the magazine