DESIGN CONTEXT
THE GAZE AND THE MEDIA
POINTS OF THE GAZE:
- Voyeurims
- Freud
- Sexual desires
- Visual culture (art and media)
- Looking is not neutral
- Men act and women appear- Berger 1972
- Women are portrayed as objects
- Artists were mainly men and the people who bought art were also men
- Patriarchal society
- Economic and material power relates to power over the way that people think
- Domination and exploration of women by men
- Quasi pornographic function
- Designed to make the male feel more secure in his sexuality and power
- Fantasy that never challenges you
- Objectification
- passive object of sexual availability for men
Men dream of women and women dream of themselves being dreamt of. Every glance at a women reflects like a mirror reminding her of how attractive she is. A woman can not avoid envisioning her self and surveying everything she is and does. How she appears to men reflects how successful she is in life. Consumerism trains women to become the male fantasy of femininity. To be naked is just to be yourself, but to be nude is the act of being seen naked by someone else and being subjectified.
Work from text to write analysis of visual representation of femininity in media. 5 quotes from text.
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