"Design is not your job. Design is about people, your personality and the ability to make relationships work is a massive factor in your employability"
WHAT IS GRAPHIC DESIGN?
"Identify what your good at
and what you want to do!"
It has become redundant and exists in a small proportion.
There are two types of design - Logical and Emotional.
Designers that use logic
Utilise
Clarify function
Rationalise
The communicative elements beyond any other means to present a formal and precise argument to their audience
Designers that use emotion
Use any and everyday form of communication available
Intelligence
BRAND SPANKING
"The deeper you dig the higher you rise
That's were your brand will come from"
It's ubiquitous + bullshit
Corporation is different to branding
The irritation is that branding is now a catch all term
Fed Ex : Consistency + repetition
AOL: As many logo's + dynamic
Context: What it means in the context you are trying to do
PORTFOLIO
"The portfolio is probably the most subjective piece
of work you will ever design - not everyone's going to like it."
You can have the best portfolio but it is all down to the individual person
Simple portfolios work best
Don't over complicate it
Don't look at trends, be true to your work as it might come back to haunt you
PLACEMENTS
"Placements are a must. .
it's all about experience!"
WHY YOU SHOULD
Agency insight
New expectations
Real work
Hone all of you skills
Build bridges ad meet some interesting folk
Put you ahead of the competition
Improve your tea making
Reassure you of your ability make you more confident
WHY YOU SHOULDN'T
Make a loss money - wise
Away for a period of time more often than not alone
Taken advantage of
GETTING A PLACEMENT
Have a hit list
Research everything
Show your work before you call
CV - Experience is the main thing
Talk to people who have been through the experience
WHAT TO DO WHEN YOU'RE THERE
Be punctual
A little enthusiasm goes a long way
Be yourself
Spell their fucking name right
Play the game . . your taking from them to give something back
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