"In the matter of layout forget art at the start and use horse-sense. The printing- designer’s whole duty is to make a clear presentation of the message - to get the important statements forward and the minor parts placed so that they will not be overlooked. This calls for an exercise of common sense and a faculty for analysis rather than for art" 1922, William Addison Dwiggins (successful designer)
Mechanized Art - Herbert Spencer
Visual Communication - Max Bill and Josef Muller Brockman
'Graphic design is the business of making or choosing marks, and arranging them on a surface to convey a design' - Richard Hols
Whatever the information transmitted, it must ethnically and culturally reflect its responsibility to society.
Peter Behrens
Piet Zwart
Peter Saville
Graphic Design is a relatively young discipline
Links between Graphic Design and different disciplines, e.g. Fine Art, Advertising are arguably becoming increasingly blurred
Although born out of consumerist/capitalist interests, Graphic Design is arguably becoming increasingly concerned with social issues
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