END OF MODULE INFORMATION
Thursday, 15 January 2015
OUGD601 - Synthesis and reasoning
OUGD601
SYNTHESIS AND REASONING
The design brief that has been completed is inherently linked with the written element of this module. Using my research and findings I have created a hand tailored brief to show synthesis. The brief was to create a concept independent magazine, also creating the relevant online content in order to promote it.
The outcomes are a mixture of print and digital to show how we can utilise modern technologies within the independent publishing industry.
I talked with Becky Palfrey (colours may vary) and Alec Dudson (intern magazine) in order to gain feedback on my brief as well as give me some tips. Both made it aware that an independent magazine should be a fine balance between the theme and the design of the magazine, which I have focussed on. Alec Dudson and Ben Freeman (Ditto Press) also stated that magazines that involve a human aspect, or voyeurism often sell best. Because of this i decided to focus on the theme of asking ordinary people their stories and take their picture.
The name 'Unspoken' was chosen as it reflects that the stories told in the magazine may go unspoken and unheard if the magazine doesn't publish them, this gives the magazine an exclusivity and individuality, boosting its aura.
Alec Dudson talked of the importance of the internet in the distribution and funding of his magazine. He told me that the Kickstarter video was what really launched the magazine as it was the first real taste of the magazine that the audience got. Because of this i decided to pay particular attention to the video in order to sell the concept and theme of the magazine to the audience.
The aura of the magazine is something I have paid close attention to. I decided that although the focus of the practical would be the campaign video and concept of the magazine that creating something physical would help accentuate the need for printed magazines in the modern world. The prototype magazine allows the audience to get a feel and touch to the tactile pages making the concept seem more real and feasible. I also show snippets of the magazine being handled in the video which helps the audience relate to the size, style and form of the magazine.
Over all I have focussed on creating the concept for a new independent magazine, exploring new technologies such as videography and the internet in order to strengthen the concept. The project went well and shows good synergy between the essay and the practical.
SYNTHESIS AND REASONING
The design brief that has been completed is inherently linked with the written element of this module. Using my research and findings I have created a hand tailored brief to show synthesis. The brief was to create a concept independent magazine, also creating the relevant online content in order to promote it.
The outcomes are a mixture of print and digital to show how we can utilise modern technologies within the independent publishing industry.
I talked with Becky Palfrey (colours may vary) and Alec Dudson (intern magazine) in order to gain feedback on my brief as well as give me some tips. Both made it aware that an independent magazine should be a fine balance between the theme and the design of the magazine, which I have focussed on. Alec Dudson and Ben Freeman (Ditto Press) also stated that magazines that involve a human aspect, or voyeurism often sell best. Because of this i decided to focus on the theme of asking ordinary people their stories and take their picture.
The name 'Unspoken' was chosen as it reflects that the stories told in the magazine may go unspoken and unheard if the magazine doesn't publish them, this gives the magazine an exclusivity and individuality, boosting its aura.
Alec Dudson talked of the importance of the internet in the distribution and funding of his magazine. He told me that the Kickstarter video was what really launched the magazine as it was the first real taste of the magazine that the audience got. Because of this i decided to pay particular attention to the video in order to sell the concept and theme of the magazine to the audience.
The aura of the magazine is something I have paid close attention to. I decided that although the focus of the practical would be the campaign video and concept of the magazine that creating something physical would help accentuate the need for printed magazines in the modern world. The prototype magazine allows the audience to get a feel and touch to the tactile pages making the concept seem more real and feasible. I also show snippets of the magazine being handled in the video which helps the audience relate to the size, style and form of the magazine.
Over all I have focussed on creating the concept for a new independent magazine, exploring new technologies such as videography and the internet in order to strengthen the concept. The project went well and shows good synergy between the essay and the practical.
Wednesday, 14 January 2015
OUGD601 - Kick starter campaign video
OUGD601
KICK STARTER CAMPAIGN VIDEO
Unspoken magazine from Samson Cook on Vimeo.
Over all i think the video has been a success. I think it clearly shows the concept behind the magazine. The theme and shooting of the video has an authentic and realistic vibe which i am pleased with. This was my first time videoing on the street which was daunting, it was also my first time using video editing software, but i think the video sells the concept of the magazine well.
KICK STARTER CAMPAIGN VIDEO
Unspoken magazine from Samson Cook on Vimeo.
Over all i think the video has been a success. I think it clearly shows the concept behind the magazine. The theme and shooting of the video has an authentic and realistic vibe which i am pleased with. This was my first time videoing on the street which was daunting, it was also my first time using video editing software, but i think the video sells the concept of the magazine well.
Tuesday, 13 January 2015
Saturday, 10 January 2015
OUGD601 - Design development - Video Editing
OUGD601
DESIGN DEVELOPMENT
VIDEO EDITING
DESIGN DEVELOPMENT
VIDEO EDITING
For the title sequence of the video i used an overlaying text on top of the footage that I filmed. I sped the footage up to strengthen the connotations of a fast paced city. I also made the footage black and white to make the video cohesive with the aesthetic of the magazine.
I used a variety of text and image to sell the message. The above show the text sequences. I used the same typography as the logo as it is bold, stands out and is readable.
I used a cross fade transition to make the video run smoothly and effortlessly. I think this works well and also adds more depth to the text based sections of the video.
I provided the audience with a snippet of the physical magazine and hands interacting with it. I think that this makes the video far more feasible and believable as a real product and will appeal more to the audience.
The final scene is an overlay of the magazine and the various links to online platforms. This shows how the independent magazine is utilising the internet in order to spread it's message. Alec Dudson said that social media was a key element to making the magazine more popular and in the public eye.
This is the final sequence. I used the instrumental song as it is modern and current. I also used this song as it has a good build up and gradual fades out too. I think i managed to combine the footage and music well.
Friday, 9 January 2015
OUGD601 - City photography and videoing
OUGD601
CITY PHOTOGRAPHY AND VIDEOING
After I had nailed the concept of the magazine i went about brainstorming how the video would look. I decided to go in to Leeds city centre to take some images and footage of people going about their every day lives. Here are a selection of images and videos that I will be using for to create my video.
CITY PHOTOGRAPHY AND VIDEOING
After I had nailed the concept of the magazine i went about brainstorming how the video would look. I decided to go in to Leeds city centre to take some images and footage of people going about their every day lives. Here are a selection of images and videos that I will be using for to create my video.
Friday, 2 January 2015
OUGD601 - Interview - Becky Palfrey (Colours May Vary)
OUGD601
INTERVIEW
BECKY PALFREY (COLOURS MAY VARY)
INTERVIEW
BECKY PALFREY (COLOURS MAY VARY)
What makes a good independent magazine?
Style and Content. Reliable standards, exclusive content. We often have beautiful magazines submitted with poor content and likewise, great content in ill designed publications. For us the balance has to be right.
How do you select the magazines you stock in your store?
We decide together (Andy and I). The title has to do something different or better than titles already in stock and has to cover all the points raised above!
Do you think people buy independent magazines based on their design alone if not why else do you think people buy independent magazines?
I would like to think that like us most people buy according to both design and content. Some titles are meant to be looked at more than read and in this case of course. The titles we stock are very different from those available on the high street and this is what people that buy them expect from us.
Do you think digital magazine apps are affecting stores that stack independent magazines?
I don't really know to be honest! I have no benchmark, we have only been open 2 years, I do know that there are a lot more printed publications available in this sector than when we opened and this leads us to believe that print is not dead.
Had we been in the business of selling Independent titles for 10 years I would be able to answer the question more fully.
I think some titles rely on a physical interaction with the reader, some are purely content and this can be replicated digitally of course but the vast majority of the titles we stock we do because we believe they are best enjoyed in that format.
Do you think Digital magazines will replace printed magazines making them become redundant?
No, I really don't. I think the more technology becomes part of our lives the stronger the urge will be to escape it.
Our relationship to books and journals is very different to our relationship with on screen information, we absorb it in a very different and I would say more contemplative way. It enables focus. There is a huge growth in self publishing and whilst e books are growing and may eventually outstrip printed sales I cannot see print becoming redundant. I think the publications that do well in our market are the ones that pay attention to the book or magazine as a physical object, they make it something to treasure. It's like the difference between a letter and an email. A letter is something to treasure, it might have a scent, be written on something with an emotional connection. We engage with it in a different way, It becomes something valuable and therefore, to my mind a sustainable and precious medium.
Style and Content. Reliable standards, exclusive content. We often have beautiful magazines submitted with poor content and likewise, great content in ill designed publications. For us the balance has to be right.
How do you select the magazines you stock in your store?
We decide together (Andy and I). The title has to do something different or better than titles already in stock and has to cover all the points raised above!
Do you think people buy independent magazines based on their design alone if not why else do you think people buy independent magazines?
I would like to think that like us most people buy according to both design and content. Some titles are meant to be looked at more than read and in this case of course. The titles we stock are very different from those available on the high street and this is what people that buy them expect from us.
Do you think digital magazine apps are affecting stores that stack independent magazines?
I don't really know to be honest! I have no benchmark, we have only been open 2 years, I do know that there are a lot more printed publications available in this sector than when we opened and this leads us to believe that print is not dead.
Had we been in the business of selling Independent titles for 10 years I would be able to answer the question more fully.
I think some titles rely on a physical interaction with the reader, some are purely content and this can be replicated digitally of course but the vast majority of the titles we stock we do because we believe they are best enjoyed in that format.
Do you think Digital magazines will replace printed magazines making them become redundant?
No, I really don't. I think the more technology becomes part of our lives the stronger the urge will be to escape it.
Our relationship to books and journals is very different to our relationship with on screen information, we absorb it in a very different and I would say more contemplative way. It enables focus. There is a huge growth in self publishing and whilst e books are growing and may eventually outstrip printed sales I cannot see print becoming redundant. I think the publications that do well in our market are the ones that pay attention to the book or magazine as a physical object, they make it something to treasure. It's like the difference between a letter and an email. A letter is something to treasure, it might have a scent, be written on something with an emotional connection. We engage with it in a different way, It becomes something valuable and therefore, to my mind a sustainable and precious medium.
Thursday, 1 January 2015
OUGD601 - Design Development - Print presence
OUGD601
DESIGN DEVELOPMENTS
PRINT PRESENCE
Tote bag -
As part of the kickstarter campaign I decided to make branded tote bags as one of the rewards for the backers. I used heat transfer vinyl to give them a professional polished finished.
Firstly I created the art work on Illustrator, I used the simple logo as it is clear and concise and works as another promotional tool.
DESIGN DEVELOPMENTS
PRINT PRESENCE
Tote bag -
As part of the kickstarter campaign I decided to make branded tote bags as one of the rewards for the backers. I used heat transfer vinyl to give them a professional polished finished.
Firstly I created the art work on Illustrator, I used the simple logo as it is clear and concise and works as another promotional tool.
Next i made added a stroke to the outline of the text.
the next step was to create outlines of the art work.
As it is transfer vinyl I had to create the reflected image so when it is transferred it reads correctly.
Unfortunately the vinyl cutter didn't cut deep enough in to the vinyl, as a result I had to go over the design with a scalpel, due to the curviness of the logo this proved very hard and time consuming.
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