OUGD401 Lecture Notes: What is Auteur?

Source 

Auteur: a film maker

Hitchcock, Kubrick and Burton are all known for having a personal stamp.

The technical competence of the director

Expressionist lighting

Story telling visually in a silent era

Subjective camera

Dolly zoom

Clever use of montage

Gainsborough Hitchcock did a apprenticeship

Nosferatu F.W Mauranu '1923

Suggesting monster by shadow and lighting 

The lodger a story of london fog '1927 

Hitchcock was inspired by these ideas and creates his first film. Shadows, dark eyes, inspired by German and visual art

Problem solving visually and innovatively.

Subjective shot: putting yourself as one the characters in the film. -champagne and Jamaican inn

Experimenting with the audiences perception

Dolly zoom: an unsettling camera, feeling of distance and survere subjection

Virtigo / mans fear of height.

Tension, horror and anxiety

Cutting and montage what is drama but life with the dull bits cut out

Pysco storyboard 1960

Fragments everything due to the morals on the time no blood or naked women could be shown. Impressionist

Aucestration : loud notes / soft notes

Signs and image to create shock

Pure cinematics the assembly of film

Drama through scale, pace and montage   

The directors distinguishable personality

Expressionism: form evokes emotion

Cameo appearances of the director

Narrative is often visual rather than told through dialogue

Continuous of certain actors

Obsessive use of the blond actresses

Suspense

Blondes make the best victims

Suspense is generated when the audience can see danger his characters can't see

There's no terror in the bang of a gun just the anticipation

Vivid in the terror or simplicity not a lot of blood

Express

Not concerned with realism or naturalism

Not interested in telling a story but expressing emotion

Vertigo : voyeurism - watching

The mind and the effects of trauma, cause people to behave in certain ways.

Madness and mental health

Stylistic, colour filters, surrealism, symbolism

Cameo- self portrait

 Interior meaning

Leaves Gainsborough to work in studios in American

David o Selznick introduced him to psychoanalysis

They make Rebecca, spellbound and notorious

Salvador Dali collaboration Imagination of how to represent things

Interest in the deeper recesses of the mind

Birds eye view

Bird symbolism

Themes: ordinary people, identity, espionage and spying, murder and madness, humor, sexuality , dark vintners of the mind.  

 Criticism of auteur's

Disguises the work of others ( art directors, cinematographer)

Male based

Universal view of quality

A capitalist device by selling a film by virtue of its directory

OUGD401 Lecture Notes: Art, Graphic Design and value

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'What are the differences between fine art and graphic design?'

• The use of material
• The messages they try to portay, fine art is classfied as self expression and leaves the audience to clarify it's own interpretation, whereas graphic designs purpose is to provide a clear and concise message to it's audience.
• The purpose and context
• The scale and location
• Credibility
• Fine art is associated with high culture and class. Ruling classes determined what was affluent - painting, caviar, champagne opera. Elitest.
• Audience
• Mass production vs. indivual production
• Historical specificity vs. timeless

Graphic design was first introduced in the mid 90's and based around industrial capitalism and mass dissemination.

Arisam, M 2003' put the arts into a controversial order of importance

1. Fine art is pure.
2. Illustration is the beggining of selling out.
3. Graphic design is commercial art.
4. Advertising is selling - period.

Considerations of fine art vs. graphic design

• Ambiguity or complexicity of meaning
• The designer as a wage labourer
• Cultural significane
• Expression and individuality
• Creativity / problem solving
• Function

Source

A painting by Van Gogh called Twelve sunflowers, the painting gained credibility after his suicide and sold for approxiamtley £32.56 million. However controversially a series of paintings were brought by Japanese gangsters to hide blood money, which questions the credibility of the artist and fine art as a whole.

Collect, Categories & Communicate: healthy lifestyle OUGD405

For this brief we were assigned different groups, each group was given a research topic, my group's was How to live a healthy life style, within our groups we had to decide on sub topics about healthy lifestyles and go off and research our subtopic extensively. 

Initial idea's within the group:

Sleep
Diet
Exercise
H20
Mental Attitude
Laughing
5 a day
Drugs
Alcohol
Vitamins and Minerals
Hygiene

Here is our original brain storm and mind map

Research boards: